It's been awhile, but the Internet is fun again.
Oh, no... Wait... It's more than just fun.
It is usable and accessible in ways that were
unimaginable just a few years ago. If you wrote
off the Internet after the dot-com bust, then a lot has
changed while you were away. Let me bring you up
Who can forget the tech boom of the late
'90s... What heady salad days those were. If you
weren't on-line you might as well have packed up and
moved to Antarctica... Except it turns out even
Antarctica was wired! The money flowed like
crazy as web start-up after web-start up managed to
score millions of dollars in venture capital for ideas
that any biz school flunky would have scratched their
head at. But it didn't matter. Somehow we
all thought it would sort out in the end. The
same people who now say "Oh, of course it was a
bubble... It was obvious" were the same ones
habitually hitting the refresh key to see their
Ameritrade portfolios increase exponentially.
Hey, I was one of them. If you say you weren't
one of those folks, then welcome to the website, Mr.
If you were in business then, you were probably
scrambling to catch the wave. Get a domain name,
get a website, hire a webmaster... Cost be damned, FULL
SPEED AHEAD! WE CAN'T BE LEFT BEHIND!
The beginning of the end came on Jan 14, 2000,
when the Dow Jones closed at a record high of 11722.98,
then began a slow and steady decline the next day.
We all know what happened, and a lot of us felt the
effects first hand, with lost jobs, greatly reduced
retirement funds, and worthless stock. The word
"correction" still doesn't do it all justice.
I survived the bust working at a very small
software shop with a handful of employees and lots of
big ideas. We survived with luck and pluck.
It wasn't without anxiety, and many weeks I caught
myself wondering if it would be our last. A few
times, it almost was.
Eventually, it all pretty much sorted itself out,
but the image of the web and high-tech took quite a hit.
As companies dusted things off, they came to realize
their webmasters were flipping burgers somewhere, or had
been outsourced to India... And that's assuming they
could be found at all. Businesses were still being
charged outrageous pre-bust rates for web hosting.
Lots of companies realized the so-called quick and easy
money of the boom had quietly come with considerable
overhead costs. They were still paying the
outrageous bills for highly specialized web and database
solutions that had since died on the vine. The
Internet wasn't much fun anymore.
Fast forward to today: A funny thing has
happened. Web hosting has never been cheaper...
And even though cheaper, it has never been more
powerful. Hosting packages that once cost hundreds
of dollars PER MONTH can now be had for less than fifty
dollars PER YEAR! And these are not fly-by-night
operations with shabby equipment. Never has
state-of-the-art web technology been more affordable.
Quietly, it's the Internet's second revolution.
So what does this mean for you, the little guy?
It means for the first time ever you can have the
kind of web presence that used to be reserved only for
the big boys with deep pockets. Small companies
have big dreams too, and in the Internet world there has
never been a more level playing field. You want to
have people be able to sign up for your self-maintaining
electronic newsletter? No problem. You want
your customers to be able to track the status of their
orders on-line in real time? Sure. You want
to set up your own auction site to sell widgets
C'mon... challenge me sometime... Make the web work for
you. It's easier than you think. Dynamic and
data driven sites that function as more than just
electronic billboards are at your fingertips.
WebZealot was founded on the notion that a
fabulous website shouldn't just be for the fabulously
technical, the fabulously geeky, or the fabulously
wealthy. The Internet can be daunting, so if all
you need is a hand to hold while you claim a domain, or
you're worried you might break the World Wide Web, then
WebZealot is here and happy to help.
The Internet is fun again! Give me a chance
and let me show you how to feel the zeal...