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SSDCP, Inc.
This small software company produces AutoCAD
compatible software for the steel construction industry.
The company changed hands in late 2001, and although it
was one of the most popular types of software in the
industry, it had a website hosted on AOL member space,
with a web URL that was virtually impossible for
potential customers to remember.
The new owners quickly set about to remake the site into
something more professional looking and functional. |
The
first step was simple: Claim a new domain name!
SSDCP.com was available, so once purchased, the new
owners moved the entire old site to the new domain.
Site traffic increased dramatically as people now
instinctively surfed to the domain name.
Within a short period, the website had been vastly
improved over its predecessor. However, the site
was still primarily an Internet billboard. Users
could come in and find information but once they left the
site, that was it. Also,
there were four different web forms that visitors to the
site could fill out, but the information from these
forms ended up getting sent to different people in the
organization. Some of these web forms required
intervention on the part of company employees, such as
the manual creation of sales proposals.
Inevitably, sales leads occasionally fell through the
cracks. There needed to be a way to pull it all
the information together.
The decision was made to upgrade to a full-function ASP
website with a database backend. Now users and
potential customers could be more closely tracked, with
all their pertinent contact information being collected
in the web database. Additional programming was
performed so follow-up emails could be automatically
generated and sent to potential customers... All without
any intervention from the sales or management staff.
Sales proposals could also be automatically generated
in Adobe PDF format and sent to customers as an email
attachment.
The net sum of all this was a much more efficient sales
process, and a sophisticated looking and performing
website that actually worked for the company, saving the
staff time, and helping to encourage sales leads to
periodically return to the site.
Visit the
site now>>>
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